ViaForge recently launched a redesigned website for Furniture Bank of Central Ohio (https://furniturebankcoh.org/).
Furniture Bank of Central Ohio(FBCO) is a nonprofit organization that provides furniture to individuals or families who are going through financial difficulties or exceedingly difficult life challenges.
ViaForge recently provided digital marketing, direction, and design for FBCO’s landing page #FurnishedPurpose. ViaForge provided an updated design focused on getting users to donate furniture to those in need. ViaForge wanted to continue this aesthetic by applying the marketing and design principles of the landing page to Furniture Bank’s main site. We did. As we went through, we strategically implemented new forms to better assist users as to when their pick up day/date is. This helps the user who is trying to donate furniture, know immediately when they can expect the FBCO team to arrive.
For #FurnishedPurpose, ViaForge provided a design that was up-to-date with current design trends, but also respected Furniture Bank of Central Ohio’s current branding. Instead of re-inventing the wheel, ViaForge took the successful design aesthetic from #FurnishedPurpose and applied it to the main website. Like #FurnishedPurpose, ViaForge incorporated stunning photography and calls-to-action to increase the probability of users to donate furniture. In addition to the design, ViaForge provided Furniture Bank of Central Ohio with eye-catching illustrations and icons to garner user attention to specific areas of the site.
Search Engine Optimization (SEO) for Columbus
We implemented foundational organic SEO much like we do for all of the sites we build. This meta helps with discoverability as the results we get do yield positive results. Our foundational approach also provides social meta so that sharing pages results in imagery, titles, and descriptions being defined and displayed in social streams and fields.
Company Name: Furniture Bank of Central Ohio
Company Location: 118 S Yale Ave, Columbus, OH 43222
Project Name: Furniture Bank of Central Ohio
ViaForge Portfolio Link: Our Work
Live Project Link: Furniture Bank of Central Ohio