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ViaForge Launches Furniture Bank of Central Ohio


Written by:

Paul Circle

ViaForge

614.312.0748

paul@viaforge.com

ViaForge recently launched a redesigned website for Furniture Bank of Central Ohio (https://furniturebankcoh.org/).

Furniture Bank of Central Ohio(FBCO) is a nonprofit organization that provides furniture to individuals or families who are going through financial difficulties or exceedingly difficult life challenges.

Initial Stages

ViaForge recently provided digital marketing, direction, and design for FBCO’s landing page #FurnishedPurpose. ViaForge provided an updated design focused on getting users to donate furniture to those in need. ViaForge wanted to continue this aesthetic by applying the marketing and design principles of the landing page to Furniture Bank’s main site. We did. As we went through, we strategically implemented new forms to better assist users as to when their pick up day/date is. This helps the user who is trying to donate furniture, know immediately when they can expect the FBCO team to arrive.

Web Design:

For #FurnishedPurpose, ViaForge provided a design that was up-to-date with current design trends, but also respected Furniture Bank of Central Ohio’s current branding. Instead of re-inventing the wheel, ViaForge took the successful design aesthetic from #FurnishedPurpose and applied it to the main website. Like #FurnishedPurpose, ViaForge incorporated stunning photography and calls-to-action to increase the probability of users to donate furniture. In addition to the design, ViaForge provided Furniture Bank of Central Ohio with eye-catching illustrations and icons to garner user attention to specific areas of the site.

Web Development:

Like #FurnishedPurpose , ViaForge coded the site with standards-compliant html/css and javascript. Responsive development practices were also used to appeal towards the increasing demand of mobile browsing. The forms we built for determining pick up dates are smooth on mobile and attention is placed on items like this regarding usability especially on mobile devices. While we did not take a mobile first approach on this website build, we could have. Data and research for #FurnishedPurpose leads us to believe that most users of furniturebankcoh.org are using their phones.

Search Engine Optimization (SEO) for Columbus

We implemented foundational organic SEO much like we do for all of the sites we build. This meta helps with discoverability as the results we get do yield positive results. Our foundational approach also provides social meta so that sharing pages results in imagery, titles, and descriptions being defined and displayed in social streams and fields.

Project Details

Company Name: Furniture Bank of Central Ohio

Company Location: 118 S Yale Ave, Columbus, OH 43222

Project Name: Furniture Bank of Central Ohio

Services Provided:

ViaForge Portfolio Link: Our Work

Live Project Link: Furniture Bank of Central Ohio



Web Design Columbus Ohio

Columbus, Ohio

Digital Marketing Agency


ViaForge is a full service digital marketing agency providing web design, web development, SEO, digital strategy, and other growth driven creative digital services. We work with businesses locally in Columbus, Ohio and around the world.


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