Web Design Columbus, Ohio Web Design Columbus, Ohio

ViaForge Launches Ludowici

Written by:

Paul Circle





Founded in 1888, Ludowici Roof Tile is an industry leader in the design and manufacturing of terra cotta products. Their handcrafted products provide unmatched durability, exceptional quality, and affordable luxury. Ludowici’s products are used by universities, governments, as well as homeowners all across America.


We started by providing organic search engine optimization to Ludowici in 2017. Our relationship grew and as we discovered more opportunities for a fresh web experience, we decided to dive in. We halted our SEO efforts and we straight into studying the Ludowici brand guidelines. This branding experience led to us diving into numerous wireframes prior to any mockups.

Web Design:

ViaForge teamed up with Ludowici in late 2017 to redesign Ludowici’s website based on their current brand guidelines. ViaForge provided Ludowici with a modern design that focused on their captivating photography, provided calls-to-action to direct users to important information, and included Ludowici brand elements that would be familiar to their existing customer base.

Web Development:

ViaForge coded the site with standards-compliant html/css and javascript. Responsive development practices were also used to appeal towards the increasing demand of mobile browsing. The code was then converted into a custom WordPress theme that would allow Ludowici to add, remove, and manage the site’s content themselves.

Launch Update:

We are stoked to announce that our work has paid off greatly. We also want to mention that Ludowici was a huge help in this process and a pleasure to work with. We were handed items on time and the joint effort to implement all the old content as well as new was amazing. As a result, we have a website that is totally killing the game. Leads are more plentiful than ever and even say a 600% increase in month to month comparisons from 2018 to 2017. Another staggering fact is that the month of January in 2018 saw more leads than all of 2017.

Project Details

Company Name: Ludowici

Company Location: United States

Project Name: Ludowici

Services Provided:

ViaForge Portfolio Link: Our Work

Live Project Link: Ludowici

Web Design Columbus Ohio

Columbus, Ohio

Digital Marketing Agency

ViaForge is a full service digital marketing agency providing web design, web development, SEO, digital strategy, and other growth driven creative digital services. We work with businesses locally in Columbus, Ohio and around the world.

1-614-312-0748Call hello@viaforge.comEmail