ViaForge recently launched a website for SMB Insurance (smbinsurance.com). The website was part of ViaForge’s digital marketing strategy that included the following:
ViaForge provided SMB Insurance with a unique brand presence and strategy. Defining brand voice and designing their brand logo and assets was the first step in this process. One of the main values that SMB Insurance wanted to include in their brand was that it was small business oriented. ViaForge conveyed this value by creating assets and ultimately the brand element of a logo that depicts small town business buildings. After the initial stages of asset creation were complete, ViaForge worked with SMB Insurance to create brand guidelines and print collateral associated with their new brand.
Web Design & Development
After branding was complete, ViaForge created designs for SMB Insurance’s very first digital online presence. This included following the branding guidelines as well as experimenting with current design trends to not only create a relevant appearance, but to also appeal visually to new users within our defined demographic. After design was complete, SMB Insurance’s designs were developed into a responsive online experience accessible to desktop and mobile users alike.
SEO & Optimization
We launched SMB Insurance with a complete foundation of organic and social meta optimization. The goal was to provide a level playing field for future growth in the organic SEO space. We provided social imagery and profile imagery going back to our early discussions revolving around brand centricity and cohesiveness. While we are aware that marketing is never a completed process, it was at this time that the initial phase was complete, we prepare for next steps, and we look forward to a long term relationship serving as a digital partner to SMB Insurance.
Edit: 3/19/2018 – SMB Insurance now ranks #1 for “small business insurance columbus ohio” and “business insurance columbus ohio” and similar other short tail and long tail keyword phrases.
Company Name: SMB Insurance
Company Location: 100 E Broad St Fl 15, Columbus, OH 43215
Project Name: SMB Insurance
ViaForge Portfolio Link: Our Work
Live Project Link: SMB Insurance