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ViaForge Launches The ONIX Corporation


Written by:

Paul Circle

ViaForge

614.312.0748

paul@viaforge.com

ViaForge recently launched a redesigned website for The ONIX Corporation (http://www.theonixcorp.com/).

The ONIX Corporation is a world-leading manufacturer of rotary drum dryers, alternative fuel systems, and green energy solutions. Aside from providing a redesigned digital experience, ViaForge provided brand direction/stragey, brand visuals, and web app development. The requests that came from The ONIX Corporation were fairly directive. We took an approach that gave them what they wanted as well as show them what we thought would be relevant for their industries digital market. The result was a blend of their industry knowledge, combined research and strategy, and our team’s creativity and digital awareness.

Initial Stages

ViaForge initially provided The ONIX Corporation with redesigned mockups of their main parent pages. The ONIX Corporation was intent on keeping their current brand and brand guidelines. ViaForge wanted to portray the benefits of updating certain elements of their brand including the visuals and messaging. An emphasis on using a modern design aesthetic, information architecture, and user experience was heavily conveyed in the mockups to express ViaForge’s new vision for The ONIX Corporation.

To help convince The ONIX Corporation that an update to their current brand guidelines was needed, a brief, stylized presentation was also provided to The ONIX Corporation to compliment and further explain the vision portrayed in the mockups. We went a few steps above and beyond what was expected and this ultimately allowed us to convey what we needed to. The ONIX Corporation was so impressed with this vision that they wanted to apply the new aesthetic not only to the website, but to existing branding materials. The end result was a clear vision as to what The ONIX Corporation could be in the future versus what it was in the past.

Brand Development:

ViaForge provided The ONIX Corporation with an entirely new and unique brand presence. Taking elements from the mockups and presentation, ViaForge crafted comprehensive and unique branding guidelines for The ONIX Corporation to follow. Print materials such as forms, letterheads, and business cards were provided for an easier transition into their new brand.

Web Design:

After the initial pages were designed for the Onix Corporation, ViaForge created the remaining pages of the website that followed the updated branding. ViaForge crafted pages with clear and organized content, attention grabbing CTAs, and a modern design to help navigate users to important areas of information regarding The ONIX Corporation’s services and products.

Web Development:

ViaForge coded the site with standards-compliant html/css and javascript building a custom WordPress theme. All of the sites ViaForge builds are responsive websites therefore mobile usage and mobile search results are top notch. We also built out an application within the WordPress website using javascript that was once a C# and ASP (Active Server Page) application. The ASP app was extremely heavy and large. Our pure javascript solution took this application and reduced it by numerous MBs. What was once 30+ files with includes and macros was now in one .js file. This application now runs seamlessly on the website and within an experience that is on brand and consistent with the features it had originally.

SEO:

ViaForge researched and analyzed the market and delivered comprehensive organic SEO and internal landing pages dedicated to pertinent search phrases for products commonly requested in Google. The straightforward approach started yielding results roughly one month after launching the content.

Project Details

Company Name: The ONIX Corporation

Company Location: Perrysburg, OH 43551

Project Name: The ONIX Corporation

Services Provided:

ViaForge Portfolio Link: Our Work

Live Project Link: The ONIX Corporation



Web Design Columbus Ohio

Columbus, Ohio

Digital Marketing Agency


ViaForge is a full service digital marketing agency providing web design, web development, SEO, digital strategy, and other growth driven creative digital services. We work with businesses locally in Columbus, Ohio and around the world.


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