We helped Freight Broker Alert with their brand message, brand trust, web design, and website optimization for both search and performance.
We focused on creating a brand that would relate to customers and relay information about the brand without a user every being to the website or speaking to the company. Once they see what the company provides, we think their thoughts are justified. Based on the fact the company name is pretty straightforward, our job in branding was to solidify and form a concrete brand message.
When designing Freight Broker Alert, we knew going in that the main reason for a user to come to the website was to search through listings. Therefore, we decided less was more. In this case, it has produced great results based on the fact that the design is simple and repetitive. This style of design places more focus on the listings themselves.
The main goal with providing the listings is to get users to contact Freight Broker Alert about individual or multiple listings. We provided a robust form allowing users to put in as much or as little information as they would like. One key point that we are still to this day researching is the use of a human. The image used is actually an employee from Freight Broker Alert. Once we added the images, we saw in increase in contact form submissions.
At one point we brought up the robust form on the contact page and suggested providing users with a quick contact form that feels somewhat "chatty". We implemented this, tagged it with Google Tag Manager, and saw yet again an immediate increase. Since launching both revised forms of contact, Freight Broker Alert receives on average 54.71 leads per month (based on 7 months).
Freight Broker Alert initially contacted us about providing Search Engine Optimization. We took a round about approach primarily to give the brand trust and to provide a solid foundation for years to come with organic search engine optimization. Doing this allowed us to start from the ground up.
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