We developed a website for Lane Bryant that changed the way "plus size" women are viewed in media across the globe. We brought a campaign to life that called for equal representation in media for women of all sizes. #PlusIsEqual
Thousands of people converged on Time Square where Lane Bryant hosted a "Time Square Takeover". PlusIsEqual was on billboards, busses, banners, and walls! The takeover helped jump start interest and awareness for the campaign that we helped bring to life through development of the website itself.
We provided web development for the campaign and crafted an interactive website that was utlized to show support for the campaign. The platform consisted of information about the campaign as well as interactive pieces for people to join in conversation, gather facts, share the message, and meet the models.
We developed an interactive way to get to know the models featured in the campaign commercial and imagery. You can view each model's video, animated GIF, and quote by selecting a model image.
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