We developed a website for Lane Bryant that showcased history in the making as a Lane Bryant model was featured in a Sports Illustrated Swimsuit Issue. The movement is strong and continues to make history! What is your body made for? #ThisBody
The conversation continues as we developed a web platform for a campaign that will continue to be used and grow as time goes on. Our involvement is in web development as well as web design and development for sub applications within #Thisbody.
ThisBody is shared numerous times daily and as a result, our efforts are ongoing to provide both creative design and development for the campaign.
While it is definitely a team effort, we take pride in being at the root of the digital success for this campaign. Seen by millions and shared across the globe, we take pride in saying:
We updated ThisBody from version 1 to version 2 after new models were added to the campaign and the current campaign was pushing for more social interaction. We were given large beautiful imagery and calls to action that pointed users towards sharing specific quotes from the models.
We built out social sharing for the comments allowing users to choose which comments they wanted to share and on what platform. The experience we developed has led to many social shares and even more from retweets and post shares.
It's not always as easy has hooking into API or pluging in sharing for social media. We setup multiple pages and used those pages to provide the imagery and social meta we needed for sharing. Once a certain page has reached a certain number of likes, shares, or certain other interactive metrics, they become locked on certain social networks (cough cough Facebook). Our goal was to make it as seamless as possible and we did just that allowing users to share images, text, hashtags, and more.
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