Our digital agency in Columbus provides inbound marketing web design. We use a design process fueled by data that enables us to design inbound campaigns that deliver results. While every digital presence and website has a goal, inbound design methodology is unique, purposeful, and direct.
Whether it be a standalone campaign or an integrated (with the website) campaign, designing for inbound is strategically implemented with a content first approach. Digital strategy before hand is crucial. Lead generation is not a direct result of design but rather influenced by design. We approach inbound design with the goal, the offer, and the user in mind.
Designing with content and designing with good content are two totally separate worlds. Inbound relies heavily on valuable content that tells a story, adds value, and provides authority. Coupled with the implementation of valuable content, clear and concise calls to action that are placed appropriately on the page are a must. The best inbound design solutions encompass the above in relation to layout and page elements.
Known to the industry as the KISS method (Keep it Simple Stupid) your direction within the campaign or website design has to be simple. Design for inbound is no different. The approach taken has to be streamlined, well executed, and directive. A user does not need there hand held and there is definitely room for discovery but if a user has no idea how to discover, the design is not directive enough. Users should feel delighted with your website, if they do, the rewards are plentiful.
Design means more than opening up a program to do it. Inbound design done right takes diligent research and a comprehensive understanding of user and or buyer motivation. What are the key motivators that will trigger a user to engage with your service or product? Design in general is all about engaging users in a unique way, placing emphasis where it needs to be placed, and directing a user towards a goal. Inbound marketing design is an approach that will ultimately reward the user and the business alike.
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