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Columbus Web Design Company

We are a Columbus web design company proudly located in central Ohio. We strategically provide local businesses with website design that leads to profitable and scalable digital business operations. If you are ready to get serious about your digital future...

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Web Design Process

Brands and their Goals

Website design is an iterative process driven by as much data as we can get our hands on. Website redesign projects allow us to dive into any current and past data to reveal areas we can improve or key in on. Each project is different as each has it's own specific needs and goals. We approach each project individually and provide custom web design and mobile design solutions for clients and brands who we partner with.

Data Driven

Measured Data Optimized Design

Web design encompasses, to name a few, interaction, experience, and interface design. We use data to provide the best possible layout, position, interface, and experience. We do this by measuring data and then use that data to inform our design. For instance one page of a website could be performing better than another. Is this due to better imagery, is the call to action more enticing, is the copy easier to read, is the layout more pleasing? We take all of this into account to ensure that all pages of a website are performing. This approach leads to higher conversions and happier more satisfied customers who are more likely to return.

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Mobile First Responsive Web Design

What is Mobile First

Today, it is not enough to have desktop elements simply collapse into a menu or stack on a mobile device. We take a reverse approach and design for mobile first thing (in most cases). Statistics show that mobile usage has surpassed desktop usage. For any project, we do what is most efficient and beneficial in all phases. A website should be optimized for all devices not just one and respectable on the others. Our mobile first approach ensures that all devices and browsers are accounted for. Note: In some cases we will design for desktop first.

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Review and Future Strategy

Design is Never Done

After a launch, we measure, review, strategize, and optimize. As a result of our strategic processes, our projects yield results. We stand behind what we do. We partner with our clients to ensure that what we have done and will do, will continue to grow and succeed. With that said, web design is constantly evolving and growing along with the brand and website.

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Web Design Columbus Ohio

Web Design Company Columbus Ohio

ViaForge is a full service digital marketing agency providing web design, website development, SEO, digital strategy, and other growth driven creative agency services. We work with businesses locally in Columbus, Ohio and around the world.

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