Inspired by #ThisBody
We strategized with our partner to deliver a sleek and streamlined web experience for their latest campaign — Inspired by #ThisBody.
Inspired by #ThisBody is a continuation of Lane Bryant's campaign that has been running strong for roughly 4 seasons. We have been with the campaign every step of the way helping to provide digital evolution and growth.
We jumped into Lane Bryant's Spring 2017 campaign guns blazing. We delivered digital experience creative, strategy, design, and development. We also took on the creative for all of their roadblocks and digital ads which are dispersed to sites like: Vogue, Refinery29, and Glamour
We worked closely with Lane Bryant to deliver a cohesive experience when it came to the landing page on LaneBryant.com as well as the official campaign website experience.
"Inspired by #ThisBody"
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#ThisBody has gone through many different phases of evolution. The Spring 2017 campaign came with a twist though. This time, the spotlight was not on the models. Rather, the inspiration behind "Inspired by #ThisBody" was truly women who inspire others.
We wanted the campaign landing page to be a simple, straightforward, scrolling experience. The scrolling experience leads the user through the women who inspire towards a mainstay in the campaign which is the "live feed" of social interaction surrounding the campaign.
Our focus was simple yet a lot of strategy and thought went into ensuring a cohesive experience both for the overarching brand but also for the campaign brand and style. We delivered roughly 30 varying banner advertisements and roadblocks to support the shopping experience as well as the campaign experience. Depending on size and the type of placement, we ensured that the animated advertisements would reflect the nature of the campaign through brand, imagery, and typography alike.