We provide numerous services for Frugal Lures but started by defining a new brand, building a website, designing an eCommerce storefront, and implementing SEO that is first class and is yielding extremely positive results for our partner.
When redefining the brand for Frugal Lures, our focus was the demographic, industry, and their products. Sounds simple enough but we put a ton of thought and effort into nailing the right visual message. We created brand guidelines, approved colors, and the like. We started from the ground up. Now, everything relating to the brand is consistent and the visual message is linear.
We utilized WordPress for the Frugal Lures storefront and did many awesome things to customize the experience for both customer and admin. We designed and developed a WordPress eCommerce (WooCommerce) theme specifically for Frugal Lures. We wrote a custom plugins, designed and developed custom interactive products, and built custom content management solutions.
One of the goals with building out an eCommerce solution for Frugal Lures was to provide a "design your own" product feature that shows the product changes in real time. This required designing all of the interactive options and writing custom code to allow for the user's selection to be shown quickly in real time. All of this needed to happen within a product that could be added to the cart. Those options then needed to be present both for the customer for review and for the website admin upon checkout. Our solution is lightweight, streamlined, optimized, elegant, and first of it's kind in this industry.
We built out a custom content management section within WordPress admin to enable easy changes to the content in many areas. Now, changes made are easy, won't effect the design, and are easy to find. We added in content management sections for all of the homepage grid sections, product category images and copy, individual product meta, and more. Our goal was to make it easy for admin to update the site and to make it so that they do not spend hours searching for where content is located.
Mobile navigation is simple and we wouldn't want it any other way. Images play a big role in the experience as well as navigation. On desktop we have large images that appear on hover when using the menu. On mobile devices, the homepage grid plays a huge role in helping a user navigate. As well, we provided a sleep mobile navigation that contains 3 main options. We have seen a 78.62% increase in mobile usage for Frugal Lures since launch which gives mobile (phone and tablet) a 57.01% edge over desktop usage.
As Frugal Lure's digital partner, we have worked and are continuing to work towards more traffic and better conversions on the site. We have crafted creative campaigns, optimized meta for search, created social media calendars, adjusted on page SEO, monitored off page SEO, and designed email campaigns. All of which since launch have worked their way to highly profitable results. We have obtained for Frugal Lures first page listings as well as first page listings in the 1 - 4 spots for various phrases and search terms. We have formatted the on page optimization in a way that lands Frugal Lures next to some retail giants for highly searched phrases such as "Fishing Jigs". Stats continue to increase as we implement more optimization but have seen an increase in organic clicks: 602 in the last 30 days!
Frugal Lures' wide range of quality products are all optimized with customized product schema. We optimized product schema so that Google can provide richer results and allows us to also define when those results will show based on search. For many of these cases we were able to secure first page - first listing. We also determined that many searchers will image search and have optimized all images with alt/title text.
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